7M7G Consulting
The Seven Gaps · Fractional CMO Practice

Seven things are
broken in B2B marketing.
We fix them.

The 7 in M7G is not decoration. It's the seven operational gaps — from invisible buyers to revenue leakage — that quietly drain pipeline in almost every B2B company. We diagnose which ones are costing you, then embed to fix them.

See the seven gapsHow we work
"Marketing isn't underperforming.
It's broken in seven places."
The
M7G Thesis
01 · Invisible buyers✦02 · Misaligned messaging✦03 · AEO / GEO blindness✦04 · Death of the MQL✦05 · Signal-to-action lag✦06 · Decaying first-party data✦07 · Revenue leakage✦01 · Invisible buyers✦02 · Misaligned messaging✦03 · AEO / GEO blindness✦04 · Death of the MQL✦05 · Signal-to-action lag✦06 · Decaying first-party data✦07 · Revenue leakage✦01 · Invisible buyers✦02 · Misaligned messaging✦03 · AEO / GEO blindness✦04 · Death of the MQL✦05 · Signal-to-action lag✦06 · Decaying first-party data✦07 · Revenue leakage✦
§ The Seven
7

The seven operational gaps — a diagnostic framework for everything that quietly breaks B2B marketing.

Each gap is independently validated by Forrester, Gartner, 6sense and the working practice of leaders like Palo Alto Networks and CrowdStrike. They are not independent problems. They cascade: poor ICP corrupts messaging, which degrades visibility, which starves signal, which the database compounds — until revenue leaks at every junction.

→ Tap any gap to read its own page.

  1. 01Targeting

    ICP & the invisible buyer

    Persona-by-job-title doesn't survive contact with 13-person buying groups and an 80% self-directed journey.

    Read the gap
  2. 02Positioning

    Messaging misalignment

    More than half of lost deals come from defining the problem differently than the buyer does.

    Read the gap
  3. 03Visibility

    AEO / GEO blindness

    Buyers shortlist with ChatGPT, Perplexity and AI Overviews before you know they exist. If you're not cited, you're not considered.

    Read the gap
  4. 04Pipeline

    Death of the MQL

    Individual lead scoring is blind to 13-person committees. Qualified Buying Groups convert 20–50% better.

    Read the gap
  5. 05Velocity

    Signal-to-action lag

    Average B2B first response is 42 hours. 35–50% of deals go to whoever moves first. Speed is the floor, not the edge.

    Read the gap
  6. 06Data

    Decaying first-party data

    30%-a-year contact decay, cookie deprecation and inflated third-party intent leave most CRMs unfit for purpose.

    Read the gap
  7. 07Revenue

    Revenue leakage

    Two leaks, one bucket: dark-funnel demand you never see, and pipeline you saw but stalled. Different problems, both unmeasured.

    Read the gap
  8. The Eighth Question

    "Which of the seven are costing you the most right now — and which one would you fix first?"

§ Services

Four ways we plug in — each one shaped around the framework.

01

The Seven Diagnostic

A two-week audit scoring your business against all seven gaps. You leave with a ranked list of what's bleeding pipeline — and what to fix first.

02

Fractional CMO

Embedded leadership, typically 2 days a week, owning the program of work to close your worst-scoring gaps end-to-end.

03

Buying Group GTM

Re-architect targeting, scoring, and routing around buying groups instead of MQLs. The single highest-leverage operating change in B2B.

04

Signal & Visibility Stack

Stand up AEO/GEO, intent signal taxonomy, and the sub-hour routing that turns the signal-to-action lag into a measurable SLA.

§ Approach

Score the seven, fix the worst,
leave you self-sufficient.

  1. 1

    Score

    Diagnostic across all seven gaps. Evidence-based, scored 1–10, ranked by revenue impact.

  2. 2

    Prioritise

    Agree the two or three gaps that move the number this year — and the four we're explicitly not fixing.

  3. 3

    Embed

    Plug in with the team to ship the systems, hires, and operating model that close the prioritised gaps.

  4. 4

    Hand off

    Document, train, and step back. Leave behind a marketing org that scores itself against the seven, quarterly.

§ Engagements

Three ways to work together.

Diagnostic

2 weeks

The Seven scored against your business. The standalone audit that most engagements start with.

  • Score across all 7 gaps
  • Revenue-impact ranking
  • 90-day remediation plan

Fractional CMO

6 — 12 months

The core engagement. Embedded leadership, 2 days a week, owning the program to close your worst-scoring gaps.

  • Diagnostic included
  • Team build & coaching
  • Quarterly board reporting

Advisory

Ongoing

Monthly cadence for founders and CMOs who already know the framework and want a senior sounding board.

  • 2 sessions / month
  • Slack + email access
  • Network introductions
§ About
M7G
Marketing's seven
broken parts, fixed

We built the framework after watching the same seven things break, in company after company.

M7G is a small, senior practice. No juniors, no decks-for-decks-sake, no agency mark-up. An operator who has owned the number before, plugged into your team for the months it takes to close the gaps that matter.

The Seven is our diagnostic, not a deck. It's built on Forrester, Gartner, 6sense and SiriusDecisions research, pressure-tested across post-Series A SaaS, scaling consumer brands, and PE-backed businesses preparing for the next chapter.

7
Operational gaps scored
25
Years in-house
450+
Campaigns delivered
§ Let's talk

Which of the seven
is costing you most?

Tell us where you are and where you're trying to get. We'll come back within two working days with a first read on which gaps are draining your pipeline — and whether we're the right people to help.

m7g@larks.io