Average B2B first response is 42 hours. 35–50% of deals go to whoever moves first. Speed is the floor, not the edge.
You're already buying intent signals. The problem is the 42-hour gap between the signal firing and a human doing something useful with it. That gap is where the deal is decided — and almost always lost to a faster competitor.
Intent data sits in a dashboard nobody opens
SDR follow-up measured in days, not minutes
No SLA on signal-triggered outreach
High-intent accounts hand off to round-robin queues
Average B2B first response time (Drift)
Of sales go to the vendor that responds first (InsideSales)
Drop in qualification odds after the first hour
Define which signals trigger which plays — not 'all intent' into one feed.
Wire signals directly to named owners with a measurable response window.
Pre-built outreach plays per signal type, so response is rehearsed, not invented.
Intent data stops being a report and starts being a queue — with a clock on it.
Book the diagnostic